Smoke
Signals
Pot’s
danger downgrade in new anti-drug ads sends a mixed message
Please imagine a teenager sitting on his friends
couch, holding that first joint. This is a big leap for him, ignoring
years of indoctrination, contemplating the small white cylinder
in his hand. It looks harmless. It smells good. The allure of
rebellion inherent in the act calls out to him.
I think we all know how this little scenario usually
unfolds. And it’s not with the “just say no”
ending our legislators and court systems want to hear.
Billions have been poured into anti-drug ad campaigns
aimed at keeping our nation’s youth off that devil’s
weed. Some are so famous they’ve become pop culture icons.
Remember the “this is you’re brain on drugs”
morning meal?
Hilariously, the Associated Press reported in
August that a five-year White House funded study showed that not
only have these billion dollar campaigns accomplished nothing,
they have actually increased first-time marijuana usage among
teenagers.
Each generation gets their own custom-tailored propaganda. So
it is with Generation Why, or the Echo Boomers, or whatever you
wish to label us. We have “Pete’s couch.” And
we can get there through YouTube, ‘cause we’re young
and into that Internet thing.
The Pete’s couch ad seems pretty benign.
There aren’t any tweakers pulling out their eyebrows, or
hungry stoners running over kids at the drive-thru. Pete’s
couch looks like a good place to pass around a bong for a bit.
And it’s exactly that, says the kid in the new anti-drug
commercial shot by the Office of National Drug Control Policy
and the Partnership for a Drug-Free America. Except, that by sitting
on Pete’s couch, we’re skipping all the fun in life,
like sports and girls.
“We sat on Pete’s couch for 11 hours,”
says the kid in the commercial. "I smoked weed and nobody
died. I didn't get into a car accident. I didn't OD on heroin
the next day. Nothing happened.”
Nothing except everyone who saw the ad spot did
a collective double take. After spending 1.4 billion over twenty
years to unsuccessfully portray marijuana as evil and dangerous
— the kind of thing that makes your brains boil like eggs
in a frying pan — the anti-drug folks finally wised up.
Pot doesn’t make you dangerous. It just makes you lazy.
Well, by golly.
Almost anyone could have attested to this. Even
the White House’s drug policy website states 40 percent
of Americans older than 12 have partaken — and that’s
just those willing to admit it. There have been countless examples
of policy enforcers getting nicked for partaking themselves. Presidents,
legislators, doctors, lawyers, police, even judges who sentence
people to jail for it, smoke it. It’s probably safe to say
they know and have known marijuana use isn’t dangerous for
a while.
So, back to our fictional teenager. If he’s
a Michigan resident, he might be aware of a state Supreme Court
decision this June that ruled a driver who injures someone in
a crash could face harsher penalties if a even a metabolite of
THC (the psychoactive substance in pot) is found in the their
blood.
And here’s the best part: there doesn’t
even need to be any proof the marijuana contributed in any way
to the crash. The THC simply needs to be there, whether the person
smoked it two minutes or two months ago.
But didn’t I just see an ad that says this
stuff’s not dangerous? Our confused hero asks, his head
spinning with mixed messages. The Above The Influence campaign
lists the dangers of marijuana on their website if he’s
interested. Alertness, concentration, coordination all are thrown
off, making driving unsafe “several hours after smoking.”
Probably a good thing they spent all their time
on Pete’s couch instead of driving willy-nilly in a stoned
haze through town. But, regardless of the unthreatening nature
of lazy teens killing time on a basement sofa, they’ll still
be prosecuted to the full extent of the law.
“There were a total of 1,745,712 state and
local arrests for drug abuse violations in the United States during
2004,” reads the ONDCP website. “Of the drug arrests,
5 percent were for marijuana sale/manufacturing and 39.2 percent
were for marijuana possession.”
Yikes. They’re coming after you Pete, despite
the comfort of your couch, possession being the key factor here.
You see, unlike the ads, policy and enforcement aren’t being
changed a lick, despite the threat level re-assessment. Even when
voters across the country are speaking out resoundingly about
the ridiculous misappropriation of money and manpower, officials
are still seeking indictments for any marijuana use, recreational
or medical.
Here in Traverse City, voters OK’d a bait
and switch proposal last November to make use of medical marijuana
the “lowest law enforcement priority of the city.”
Tough beans, said City Commissioner Ralph “what
voters?” Soffredine.
"I don't think it means anything," the former police
chief told reporter Vanessa McCray at the Record-Eagle after the
decision. "We'll take it to court."
Prosecutor Alan Schneider was a little more conciliatory.
"We will continue to charge according to
state law. I have to, I have no choice."
The city commission generally regarded the ballot
initiative as a philosophical statement to law enforcement. If
this is the picture at the local level, should we then take Pete’s
couch as another in what looks to be a long line of philosophical
statements at the national level aimed at dancing around the issue
of legalization in some form? Because that’s what it all
boils down to. We are locking people up for this with one hand,
and pooh-poohing it with another.
I guess it’s no surprise that the Unites
States hosts the highest prison population among industrialized
nations when over 50 percent of inmates are non-violent drug offenders,
and federal, state and local law enforcement consider wasting
time on a buddy’s couch a prison-worthy offense.
Written
by Ted Grayson
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