Unrelenting efforts by the Pentagon and U.S. Air Force are hell-bent on creating outlandish space-based weapons. Critics assert the result will be a free-for-all orbiting arms-race. Part three of a three part series on the future of war.

[Read more →]

The limited perspective offered by the relatively short human lifespan has been cause for much observational error. Even in a postmodern existence where constant change has become the norm and the term progress rendered redundant, the common individual still acts as though - substantively, at least - things have always been and will always be just as they are now. […]

[Read more →]

Bioengineering and advanced robotics are blurring the line between science and science fiction, as the Pentagon pursues the creation of “super soldiers.” Part two of a three part series.

[Read more →]

Time and again, intellectuals and artists alike have prophesized bleak futures for a race whose technology and hubris have far exceeded its wisdom. So, if the wet-dreams of futurists within the U.S. Department of Defense come to fruition — far-reaching ambitions to apply robotics in the battlefield, bioengineer the perfect soldiers, and command complete dominance of Space — let us not forget: we have been warned.

Robotic warfare. Part one of a three part series.

[Read more →]

When branding is successful, a product transcends its own reality as a mere consumer good becoming something more—an icon. A symbol which represents a complex array of memories and emotions when its visage is invoked. In the case of the Atlanta-based Coca-Cola Company, over one-hundred years of marketing have transformed a simple carbonated concoction of caramel-colored syrup into a globally recognizable representation of the American way. Now operating in more than two-hundred countries and spending $7 million per day on advertising, Coke has become emblematic of the very essence of American life. The Coca-Cola Company’s CEO, Neville Isdell, claims the fundamental nature of the Coke brand is it “is a decent thing, honestly made.” Unfortunately, much like American culture, a glimpse beneath the glamour of glossy PR reveals an underbelly of seedy business practices that fly in the face of common conceptions. Today, allegations of human rights violations in Columbia and egregious environmental practices in India are tarnishing this nostalgic American icon. […]

[Read more →]