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Entries Tagged as 'Childhood'

Do You Believe in Magic?

November 2nd, 2007 · Written by · 4 Comments


My memories are all artificial. Pre-packaged marketing tools designed to foster brand identity or sell toys. A twisted commercial entourage of ‘80s icons. Thundercats, TMNT, Transformers, Gumby, Ghostbusters, G.I. Joe, Smurfs, Care Bears, Popples. X-men comics. The Olsen twins. That impatient owl licking to the center of Tootsie Roll Pops. Me begging to stop at McDonald’s and get a Happy Meal. Or even better, to go inside and play in the ball pit.

These are the chronicles of my perfect upbringing. I am a walking, talking fulfillment of the American Dream. […]

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→ 4 CommentsTags: Opinion · · · ·

Conditioned Response

The Art of Child Marketing

March 3rd, 2005 · Written by · 1 Comment

Every culture has its stories, fairytales and fables. Filled with heroes and villains, these stories provide a means to transmit knowledge and values on to future generations. However, in today’s electronic age of enchantment, it seems we’ve traded in the age old tradition of storytelling for something a little more modern: commercials.

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